STREETBITZ CASE STUDY

Introducing StreetBitz

At the heart of every kitchen transformation lies a passion for culinary excellence, and StreetBitz embodies this ethos with its range of ready-to-cook, freshly frozen snacks.

Born from a dedication to delivering gourmet taste with ultimate convenience, StreetBitz invites you to indulge in the authentic flavors of street food, right in your own home

Challenge

A key logistical hurdle was the requirement for cold chain management due to the nature of these products, limiting our distribution to the Delhi NCR region initially. This constraint posed a challenge in expanding beyond this geographical area for marketing and sales.

Introducing a new product line in a competitive market also presented challenges related to consumer trust and differentiation. Convincing customers to choose StreetBitz over local street vendors offering similar products required strategic positioning and compelling value propositions.

Additionally, promoting both vegetarian and non-vegetarian product ranges posed distinct marketing challenges. While vegetarian snacks appeal broadly, non-vegetarian options required targeted campaigns to reach specific consumer segments within the snack market.

Solution

Implementing targeted strategies and creative campaigns played a pivotal role in addressing StreetBitz’ marketing challenges. Here’s how we approached the solution:

Tailored strategies and ad creatives were meticulously planned for both the vegetarian and non-vegetarian product ranges to ensure precise targeting of receptive audiences.

Despite starting with a small customer base, we maximized WhatsApp’s potential by consistently executing weekly campaigns tailored for high-frequency usage products, supported by a user-friendly catalog for seamless ordering.

Extensive testing of ad creatives revealed that customer testimonial videos, where satisfied customers shared their experiences with the products, yielded the highest engagement and conversion rates. We scaled up production of such testimonials to enhance campaign effectiveness.

All campaigns employed laser-focused manual targeting because we couldn’t utilize Meta’s Advantage+ campaigns. These campaigns do not allow targeting specific NCR cities; they only permit targeting by state or country. As a result of this limitation, we had to resort to traditional targeting methods and develop manual strategies.

The Result: Brand Achieved

3.19X ROAS

Within 3 months of its launch, the brand achieved a 3X ROAS, a significant milestone given its initial lack of recognition in the competitive food segment, where building consumer trust is crucial.

75% of monthly orders were from new customers, demonstrating successful expansion of the customer base.