Frozen snacks3.19× ROAS in 90 dayshalfbutfull · est. 2018 · mumbai
Creative studio for thedirect to consumer world.
Branding, packaging, websites & performance marketing for India's best D2C brands.
Selected Work
Brands we've moved.
Pickleball gear0.75× → 1.89× ROAS in 90 daysAthletiq
Frozen snacks3.19× ROAS in 90 days
Skincare+176% ROAS in 3 monthsDermatouch
Eggs (D2C)191% ROAS in 30 daysEggoz
Kids' nutrition gummies76% video VTR · +42% daily ordersZingavita
Nutrition counselling433% avg ROASniwi.ai
Drag →
Capabilities
Four disciplines. One growth engine.
The HBF Method
A simple path from chaos to compound growth.
01Step
Diagnose
We audit the brand, funnel, and numbers before touching design.
02Step
Build
Branding, packaging, and websites designed section-by-section to convert — never templates.
03Step
Scale
Performance marketing backed by ₹1 Cr+/month of managed ad-spend insight.
Prettydoesn'tpay.Performancedoes.
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Brands scaled
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Years
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Shark Tank brands
Testimonials
What our partners say.
Unedited words from founders and marketing leads we've worked with.
Their ability to patiently listen to a client's needs and then come up with suitable solutions is what sets them apart from regular PM agencies. We strongly recommend HBF as a go-to partner for any company looking to grow their numbers.

Harsh Sharma
Co-Founder
Athletiq
Simple and effective communication with their crisp copywriting instantly connects with the audience. That's something that stood out for us. They are low maintenance, responsive, quick and meticulous about their work.

Vandana Vishwanathan
Head of Marketing
Eggoz
Their team is very responsive and flexible. The videos created with them give a premium brand image for Zingavita, which is exactly what we want our customers to perceive.

Sachin Goel
Co-Founder
Zingavita
The best part about working with Halfbutfull was adaptability. They listen, and that's a big deal in a media-agency industry that mostly prefers to just 'present'.

Renu Puri
Founder & Senior Nutritionist
niwi.ai
They've provided the perfect support we needed and worked with us as an extended team. We've seen some good increases in the metrics that matter. Keep up the good work!
Akhil Arora
Revenue Manager
Vahdam Teas
We were looking for a genuine design agency that uses not only Photoshop but also brains and research to drive design ideas. That's where HBF stands out. Design with strategy.
Dr. Anveshika Singhal
Founder
MiHeSo
What changes
- 01From flat ROAS→profitable scale.
- 02From DTC unknown→category contender.
- 03From template site→a store that sells.
- 04From scattered branding→a system that compounds.

Kartik Singi
Founder

Sandhya Shenoy
Founder
The founders
The people behind it.
A Mumbai studio for designers, animators, and marketers. Eight years in.
Get in touch
We spend your money like it's ours.
Performance marketing backed by ₹1 Cr+/month of managed ad spend.















