halfbutfull · est. 2018 · mumbai

Creative studio for thedirect to consumer world.

Branding, packaging, websites & performance marketing for India's best D2C brands.

Selected Work

Brands we've moved.

Athletiq — Pickleball gear
Pickleball gear0.75× → 1.89× ROAS in 90 days

Athletiq

StreetBitz — Frozen snacks
Frozen snacks3.19× ROAS in 90 days

StreetBitz

Dermatouch — Skincare
Skincare+176% ROAS in 3 months

Dermatouch

Eggoz — Eggs (D2C)
Eggs (D2C)191% ROAS in 30 days

Eggoz

Zingavita — Kids' nutrition gummies
Kids' nutrition gummies76% video VTR · +42% daily orders

Zingavita

niwi.ai — Nutrition counselling
Nutrition counselling433% avg ROAS

niwi.ai

Drag →

The HBF Method

A simple path from chaos to compound growth.

01Step

Diagnose

We audit the brand, funnel, and numbers before touching design.

02Step

Build

Branding, packaging, and websites designed section-by-section to convert — never templates.

03Step

Scale

Performance marketing backed by ₹1 Cr+/month of managed ad-spend insight.

Prettydoesn'tpay.Performancedoes.

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Brands scaled
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Years
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Shark Tank brands

Testimonials

What our partners say.

Unedited words from founders and marketing leads we've worked with.

Their ability to patiently listen to a client's needs and then come up with suitable solutions is what sets them apart from regular PM agencies. We strongly recommend HBF as a go-to partner for any company looking to grow their numbers.
Harsh Sharma
Harsh Sharma
Co-Founder
Athletiq
Simple and effective communication with their crisp copywriting instantly connects with the audience. That's something that stood out for us. They are low maintenance, responsive, quick and meticulous about their work.
Vandana Vishwanathan
Vandana Vishwanathan
Head of Marketing
Eggoz
Their team is very responsive and flexible. The videos created with them give a premium brand image for Zingavita, which is exactly what we want our customers to perceive.
Sachin Goel
Sachin Goel
Co-Founder
Zingavita
The best part about working with Halfbutfull was adaptability. They listen, and that's a big deal in a media-agency industry that mostly prefers to just 'present'.
Renu Puri
Renu Puri
Founder & Senior Nutritionist
niwi.ai
They've provided the perfect support we needed and worked with us as an extended team. We've seen some good increases in the metrics that matter. Keep up the good work!
Akhil Arora
Revenue Manager
Vahdam Teas
We were looking for a genuine design agency that uses not only Photoshop but also brains and research to drive design ideas. That's where HBF stands out. Design with strategy.
Dr. Anveshika Singhal
Founder
MiHeSo

What changes

  • 01From flat ROASprofitable scale.
  • 02From DTC unknowncategory contender.
  • 03From template sitea store that sells.
  • 04From scattered brandinga system that compounds.
Kartik Singi

Kartik Singi

Founder

Sandhya Shenoy

Sandhya Shenoy

Founder

The founders

The people behind it.

A Mumbai studio for designers, animators, and marketers. Eight years in.

Get in touch

We spend your money like it's ours.

Performance marketing backed by ₹1 Cr+/month of managed ad spend.