Introducing Kandee Factory.
Kandee Factory is India's first and only group of evolving clean-label confectionery brands. Headquartered in Chennai, it has four brands under its umbrella — Toonpops, Marshmelts, Orileys and Kandee Factory. For the last 7 years they have manufactured vegan and cruelty-free products like marshmallows, gummy bears and lollypops.
Challenge.
Positioning challenges, changing consumer mindsets about candy consumption, and the need for a multi-demographic marketing strategy.
Solution.
Deliverables including a product photoshoot, Amazon storefront design, communication strategy, and social-media advertising.
“Fresh, simple and impactful design philosophy is what was strikingly different with the folks at HBF.”
Mahesh Dharam · Founder & CEO · Kandee Factory