Introducing niwi.ai.
Almost two decades ago, niwi.ai was launched with a mission to promote and encourage the concept of a healthy lifestyle for everyone. Headed by Ms. Renu Puri, team niwi.ai has catered to clients from more than ten countries and over 100 cities around the world.
Challenge.
niwi.ai approached us in the midst of the lockdown. We had to restructure the marketing strategy to communicate that customers can take diet counselling from the comfort of their homes, and help the business transform rapidly into being completely virtual — all while acquiring new clients under remote-operating restrictions.
Solution.
Launched new campaigns to capitalise on gifting occasions like Raksha Bandhan; improved targeting aligned with customer demographics, behaviour & interests; designed strong creatives and landing pages to drive conversions; and strategically executed email campaigns to promote and sell memberships.
“The best part about working with Halfbutfull was adaptability! They listen; that's a big deal for a media-agency industry that mostly prefers to just 'present'. In the challenging period of lockdown, Halfbutfull came up with productive ideas combining our strengths and the client's requirements under the 'social distancing' purview.”