Dermatouch.

Introducing Dermatouch.

Dermatouch is a skincare brand that specialises in dermocosmetics. The company thrives on providing its customers with skincare solutions backed by scientifically proven actives and formulations.

Challenge.

Before we came into the fold, the brand was promoting its products through heavy discounts as the main strategy to acquire new customers. Standing out in an oversaturated market — where new skincare brands pop in and out every day — without discounting was not going to be an easy task.

Solution.

We took a problem-solution approach: campaigns with videos on specific skin problems targeting the people suffering from them; relatable user-generated content in Hindi with influencers; WhatsApp broadcasts and email marketing to retain customers; website optimisation to increase conversion rate; a reimagined brand positioning for a more mature perception; and efficient customer-data management to retain old customers while gaining new ones.