Branding & Packaging · Unleash Wellness.
Unleash Wellness believes in promoting optimal health for pets, offering high-quality supplements that boost immunity and overall well-being. They approached us for a brand identity and packaging project. We established the visual identity from the ground up and created packaging for their supplement packs.
Branding.
The logo is the face that sets a foundation for who a brand is. The hero graphic element is a 'leash being unleashed', representing the firm's motto: to unleash your pets' full potential.
Packaging.
Competitor brands predominantly used photographic packaging resembling human pharmaceuticals. We designed different colour palettes for each product using an illustrative, playful approach, distinguishing the brand from D2C competitors and reflecting the playful pet-owner relationship.
